25 Years in Business: Midwest Warehouse Marks Milestone with Refreshed Brand, Logo & Web Site

Woodridge, IL (February 18, 2008) – Midwest Warehouse & Distribution System, Inc., a best-in-class provider of full-service logistics solutions, is marking its 25th year in business by enhancing its brand, logo and Web site.

Midwest Warehouse’s quality-driven warehousing, transportation and logistics services enable clients to operate at the highest levels, and in turn, create sustainable value for their customers. Leveraging industry knowledge, service expertise and technology capabilities, the company proactively identifies process improvements and cost-cutting strategies that help improve clients’ business performance. This focus has resulted in long-term partnerships with customers who consider Midwest Warehouse an extension of their team. Midwest Warehouse has provided valuable services to many leading companies, including Diageo, Cargill, RR Donnelley, Crate and Barrel, Kimberly Clark, Pepperidge Farm and Sonoco.

“The industry has grown at a rate of 20-25% a year over the last few years. I would anticipate similar growth as long as we continue to maintain our core values of business,” commented Midwest Warehouse CEO and Co-Founder Ed Borkowski. “With 25 years in the industry, we want to leverage our successful history and prepare for the next generation of the business.”

To effectively position the company for the future, Midwest Warehouse turned to ClearEdge Marketing, a firm known for developing creative and successful branding strategies, to refresh its go-to-market strategy, logo and Web site. ClearEdge interviewed Midwest Warehouse’s key internal and client stakeholders to help confirm the company’s go-to-market strategy, and ensure the logistics firm communicates a simple, consistent message that enables it to clearly showcase its services and value.

“Our goal is to help Midwest build on years of success by defining its strategic plan and goals, and communicating them effectively to all customers and employees,” said Leslie Vickrey, ClearEdge Marketing president and founder. “This will ensure the company a strong market position, and will enable it to stay competitive and attract new business well into the future.”

The new Midwest Warehouse Web site can be viewed at www.midwestwarehouse.com.

About Midwest Warehouse
Midwest Warehouse is a full-service logistics company with an outstanding reputation for quality and integrity. Midwest’s innovative end-to-end logistics solutions enable clients to increase efficiency, achieve greater customer satisfaction and improve bottom-line results. For more than 25 years, Midwest’s team of trusted professionals has met the expectations of customers by consistently delivering customized, cost-efficient services. Learn more online at www.midwestwarehouse.com.

About ClearEdge Marketing
ClearEdge Marketing, headquartered in Chicago, IL, provides exceptional outsourced marketing services to small- and medium-sized professional services firms around the world. The ClearEdge team combines in-depth industry knowledge, technological savvy and creative talent to provide clients with the highest level of service integrity and maximum return on their marketing investment. Companies that rely on ClearEdge’s expertise include Harvey Nash, NACCB, RiverPoint, TeamSoft, KoreOne, Galmont Consulting and The Armada Group. To learn more, please visit www.clearedgemarketing.com.

John Rowan
Midwest Warehouse